Search Engine Optimization (SEO)

SEO is the process of organically generating better traffic to your website by ranking higher on the SERP (Search Engine Result Page). It is a great way to make your website easier to navigate and user-friendly. In today’s online world, brands are often competing to get more traffic / leads and SEO can help increase your visibility by improving your page rank.

Why choose SEO?

SEO helps you get more quality traffic to your website.

SEO makes your site more user friendly and improves the overall user experience

SEO is a long-term strategy and helps boost the credibility of your brand in the long run

SEO helps maximise the success of your Digital Advertising campaigns

SEO helps you attract local customers

How can we help your Brand with SEO?

  • Site assessment – As the first step, we will do a complete assessment of your website to understand how the site is currently performing and to assess any issues that may be affecting user experience & site structure.
  • Keyword Research – To understand what keywords are important and help improve your quality score, we will study your brand, the industry and your competitors. Based on this, we will also research the performance of each keyword.
  • Technical & Content optimization – Based on the keyword research, we will work on optimizing each page on your website to ensure better indexability, visibility & navigation.
  • Mobile friendly – We will also ensure that the optimization on your website is carried out to suit mobile users too.

Why engage with Pentagon?

  • Because we will first immerse ourselves in understanding your Brand. We value talking to customers and potential target audiences and understanding where they are coming from. It is only then that we suggest our approach.
  • Because Research is also a key component of all our work, we will study your Industry to understand the overall context and know what competitors are doing too in order to ensure that the keywords & content on your website are optimized to suit your brand and has a unique essence.