Mind & Spirit Business partners Competencies Values Clients Portfolio Careers Contact Us
	Fabmart Grocery
	One of the things consumers look for in advertisements is an element of news or information. When Fabmart opened its online Grocery, it was decided that information on offers and products should be provided to the potential customer. The headline presents a strong offer in a simple format that is focussed on generating responses. The direct appeal and informative approach is rounded out with a product shot and more offers and products being highlighted in the body of the ad.